Optimize Your Amazon Product Listing to Rank Higher and Boost Sales

Amazon is the largest eCommerce platform with a buyer-based online search. 

Amazon makes brands and products easy to find and provides customers with a quick, stream-lined purchasing process. 

Amazon’s ever-evolving algorithm makes it difficult for sellers to keep up with the best strategies while keeping Amazon’s rules and restrictions in mind. 

What worked yesterday may be obsolete today.

If you are a private label seller, you already know optimizing your product listings leads to more sales. 

Optimizing your Amazon listings with keywords and the overall customer experience will help you:

• Appear at the top of the search page
• Gain visibility for your products or brand
• Provide customers with the information they need to make an informed buying decision
• Increase the conversion rates for your products
• Out-sell your competitors
• Build brand loyalty
• Increase your Best-Sellers Rank (BSR) on relevant keywords

Amazon ranks products (and sellers) with various metrics in mind, including the following:

• Relevancy: 

Are the keywords in the listing relevant to the product and what customers are searching for? Do those keywords appear in the title, bullets, description, and the reviews?

• Conversion Rate: 

Are customers finding what they need? Is your product a match for what they wanted? You want to be able to quickly and clearly educate and answer all their product questions through the images, bullets, description, A+ content and reviews.

• Product Reviews: 

Happy customers are loyal customers. Do customers leave positive reviews over time, and consistently? 

• Seller Feedback Ratings: How many ratings you have and the percentage of positive vs negative, are determining factors for winning the Buy Box.  

Your goal is to gain visibility, increase sales, and satisfy customers with the ultimate goal of maximizing revenue per customer. 

Optimizing Amazon listings through split-testing different titles, bullets, images, and A+ content until you have a great converting listing will yield the highest number of sales.

If you’d like help optimizing your Amazon listings, contact us today!