The Top 2 Reasons Amazon Listing Optimization Is a Big DealScott Margolius
Amazon is the world's largest e-commerce platform with millions of sellers. Simply publishing a product listing with some images, selling points and maybe a few keywords, is not enough to attract a customer’s attention anymore. Savvy sellers know that if your product pages are not optimized with professional images, snappy copy, you could be missing out on more sales and loyal customers. Here are two reasons why Amazon listing optimization is vital:
Reason #1: Amazon's Internal Search Engine
Many Amazon customers begin their shopping journey on the site's internal search engine. Therefore, it's essential to improve your listings with this algorithm in mind. Amazon's search engine uses a specific set of criteria, including keyword relevance, seller conversion rate, seller feedback rating, and product reviews, to rank products in relation to similar products. By optimizing your listings with these factors in mind, you increase your chances of appearing higher in the search results, which leads to more sales. Their Algorithms Rank Results Differently
A significant difference between Amazon's internal search engine and its external counterparts is found in the algorithms. Every search engine utilizes a series of algorithms to analyze content and rank it accordingly. In Amazon's case, the ranking criteria is much narrower. It is also different because it's intended to meet a specific need: on-site ecommerce.
Though there may be other ranking factors, Amazon's search engine keys in on four things:
- Keyword relevance
- Seller conversion rate
- Seller feedback rating
- Product reviews.
Amazon listings should be optimized with these four things in mind. Of utmost importance are keyword relevance and seller conversion rates. When both of those are spot on, a seller has a decided advantage in on-site searches.
Reason #2: External Search Engines
While Amazon's internal search engine is crucial, many customers start their shopping experience on external search engines like Google and Bing. Therefore, it's important to optimize your listings for these search engines too. This involves optimizing your product titles, descriptions, and images to include relevant keywords and phrases that customers are searching for, while quickly conveying a product’s benefits and features. By doing so, your listings are more likely to appear at the top of the search results, driving more qualified traffic to your product page and increasing your sales.
Amazon listing optimization is crucial for your business's success. Optimizing your listings for both internal and external search engines to increase your conversion rate through attractive product pages, relevant copy, and excellent product reviews, you increase your chances of attracting customers and generating sales. Don't leave it to chance. Enlist the help of Amazon listing optimization experts to ensure your listings out-perform your competitions’.
Listing Optimization Is Crucial
While Amazon listing optimization is optional – in the sense that no one is forced to do it – ignoring it is bad business. Listing optimization is crucial to being competitive on the platform. It is also key to performing well on external search engines.
If you don't know how to optimize your listings, no worries. We can help. Our Amazon listing optimization services are designed to ensure that your listings perform well on both internal and external searches. The better they perform, the better they are for your bottom line.