How to Avoid Suspensions on Amazon, Part III
Losing your selling privileges is common in the Amazon game, as thousands of sellers are suspended each week on the world’s largest marketplace. For the past six years I have helped hundreds of sellers both reinstate their privileges as well as avoid potential suspensions. During that time I have learned every angle to maintaining account health. Here are a few quick tips when it comes to sourcing that will help you stave off account health issues.
1. Source directly whenever possible. I’m not telling you that you can’t be successful buying from retail outlets. However, you have NO relationship with the brand. Smooth selling these days has a lot to do with authorization to sell. Setting up accounts with authorized distributors and manufacturers is a much better strategy for long-term success, and it’s much easier than you think!
2. Take the time to vet your sources. When choosing a vendor you first have to make certain the supplier is reputable. This means verifying that they are officially permitted to sell the products you are looking to source. So, for example, if you are buying hammocks made by American Eagle, the vendor needs to have the official authorization from American Eagle to sell to you and for those products to be sold on Amazon.
3. Obtain permission to sell. I suggest transparency when approaching new souring relationships, as it will save you headaches in the long run. Your vendors should know you are purchasing to sell on Amazon. They should give you permission to do so, or you shouldn’t sell. With the rise of brand protection agencies and rampant IP complaints, you are putting yourself in a precarious position when you don’t have permission to sell, and that WILL eventually adversely affect your account health.
We would love the opportunity to help you grow your Amazon business. We offer a wide-range of client services, including appeals, ungating, coaching, and much more. If you have a need for help, whether it is regarding account health, suspensions, or reaching new goals, please contact me. I take pride in developing lasting relationships with my clients which result in lasting profits!
