Check Now: Are you in Compliance with Amazon?
Amazon enables you to expand your business by reaching millions of customers with its global marketplaces. Amazon also puts its customers first and strives to ensure every business/seller on the platform is trustworthy.
Keeping customers safe is the platform’s #1 priority.
Most ethical people wouldn’t cheat, but even if you unknowingly take part in activities that violate Amazon’s terms of service, you can expect a swift and harsh reaction with product suppressions and/or account suspension.
Amazon has spy bots everywhere to discover if you have multiple accounts, use black hat tactics, are a member of sketchy Facebook groups, or connect with reviewers through social media. They go to great lengths to make sure you’re not violating the terms of service. Whether or not you are intentionally violating Amazon’s policies, the repercussions can be detrimental to your business.
As they say, since an ounce of prevention is worth a pound of cure, it is necessary to review your products and account frequently to ensure proper compliance.
You don’t want to be caught off-guard by having your account terminated, or find yourself without a path to reinstatement.
Seller Policies and Code of Conduct Guidelines (https://sellercentral.amazon.com/help/hub/reference/G1801?locale=en-US)
A few obvious tips to keep in mind:
- Provide true and accurate information at all times
- Don’t misuse Amazon’s features or services for your own gain
- Don’t sabotage other sellers, their listings, or their ratings
- Don’t manipulate or attempt to influence customer ratings, feedback, or reviews
- Don’t send unsolicited or inappropriate messages to customers or other sellers
- Don’t communicate with customers outside of Amazon’s messaging system
- Don’t manipulate product sales, the BSR (best sellers rank) system, or Amazon’s algorithm
- Do not create or access more than one selling account without prior permission from Amazon
- Don’t engage in price fixing or price gouging tactics
Amazon is strict about compliance with its policies, so if you knowingly or unknowingly find yourself on the wrong side of a product or account suspension, contact us now.