The Honest Company did exactly what Amazon expects sellers to do.
They took ownership of problem and took immediate action along with offering a sincere apology.
They investigated to determine the root cause, and implemented protective measures.
They improved production quality and and cleaning methods.
They created a system to identify and track the affected products and gave consumers a way to look up batch codes.
By communicating directly, transparently, and effectively with their customers, they helped provide peace of mind.
Their approach to the problem strengthens consumer confidence in the brand and is indicative of their care and commitment to quality.