How Amazon Consulting Services Can Lead to Better Listings

What would you say if someone told you that effective listings are the secret to success on Amazon? You might be tempted to label that person Capt. Obvious. If nothing else, Amazon is a platform that hosts product listings and a shopping cart for people who want to buy. So why do so many Amazon sellers seem uninterested in creating better listings?

Among our numerous Amazon consulting services is one that targets better listings. Sellers can submit their listings and, we optimize them. We will make them the productive, revenue-producing listings they were intended to be.

The key to optimizing listings is to understand two critical things: how the Amazon platform works and how customers think. If you understand those two things, you can look at any Amazon listing and get a good idea of how productive it is.

Keep in mind, most sellers tend to think of listing optimization as solely the playground of private label sellers or brand owners. While this may be largely the case, any seller with a significant inventory of any one item can greatly benefit from employing these strategies to elevate sales to their listing.

Writing Lights Out Descriptions

One of the first things sellers gain through our Amazon consulting services is well-written product descriptions. What do we mean by this? This means product descriptions that produce measurable results. Descriptions need to not only do a good job of helping buyers understand what they are looking at, but also encourage them to actually buy.

Product descriptions are important as both SEO and conversion tools. As such, they should be written more as ad copy than anything else. An Amazon listing is essentially a long-form ad that tells buyers exactly what they are getting and what they can expect from the product.

Buttressed by Strong Keywords

No Amazon listing, regardless of the strength of the ad copy, will achieve maximum productivity if it isn’t buttressed by strong keywords. Our Amazon consulting services focus on this because the best among them include critical keywords in their optimization strategies. Keyword research is absolutely critical.

Keywords play a key role in both on and off-site searches. From your own experience, you know when you visit Amazon to shop, your first stop is the search bar at the top of the page. You type in what you’re looking for and then wait a few seconds for the site to produce listings.

You use keywords to tell Amazon what you want. Its algorithms compare those keywords against all the product listings to render search results. Listings that are not built around strong keywords have much less of a chance of showing up in those results.

Likewise, keywords play the same role in off-site searches. Remember that not all Amazon shoppers start their searches on Amazon. Many start this on Google or other search engines. Therefore, keyword research needs to include trends for both on and off-site searches. The emphasis may be on Amazon’s search first, but Google cannot be ignored.

It is Really About Knowledge

We hope you can see how Amazon consulting services can lead to better listings. The whole concept can be encapsulated in a single word: knowledge. Consultants with a proven track record bring plenty of know how and experience to the table. A good consultant knows their way around Amazon. They know how the platform works, how customers think, and how everything relates to the broader internet. Without that kind of knowledge, creating Amazon listings amounts to little more than a guessing game.

Are you an Amazon seller in search of better, more productive listings? If so, you’ve found a good fit with our Amazon consulting services. We can help you achieve better listings and better conversions.