Check Now: Is Your Amazon Account at Risk?
Amazon can, and does, update its Terms of Service and the Seller Code of Conduct at any time and without advance notice. It’s your responsibility to monitor for any changes that may affect your account and your business.
When it comes to Amazon account suspensions, Amazon is notoriously vague about what you did wrong.
Seller Performance, the division that handles Account Health issues, won’t respond to requests asking information on what you did wrong either.
Because Amazon sees it as your duty to identify the issue, it can complicate resolving issues since sometimes you don’t know where to start.
Some of the actions you may be accused of include the following:
- Creating multiple detail pages/ASINs for the same product – this can happen either by accident or on purpose when uploading new products on the Manage Inventory page.
- Posting offensive product images – this can be different from the obvious
- Manipulating the Best Sellers Rank (BSR) – including unknowingly accepting fake orders, ordering your own product, refunding orders to provide reviewers with free products, or referring to your sales rank in product titles or descriptions.
- Sending any messages to customers that are not related to an order or shipment/fulfillment issue. Forbidden messages include those on how to use the product or what to expect, such as directions, or demos.
- Increasing the price of a product – when changing the price, make small changes up or down. Wide swings in pricing can flag your product and/or account.
- Inflating traffic to your listing – using bots, paying for clicks, etc. is a huge red flag.
- Manipulating product ranking through keyword searches or incentivized orders is a clear attempt to bypass organic shopping behavior.
- Making claims or unfounded complaints against another seller, their product listings or their review ratings.
- Hiring or incentivizing customers to manipulate reviews or product rank.
Having your Amazon account suspended can be a permanent situation.
Successfully appealing your suspension can take a long time and can cost you a lot of time, money, and frustration.
The fastest, easiest, and cheapest way to stay on the right side of Amazon is to review your account activities on a daily or weekly and get help when needed.
If you knowingly or unknowingly find yourself on the wrong side of a product or account suspension, contact us now.