Amazon

When Do YOU Need a Doctor?

Amazon account suspensions and other significant threats to your account should be treated in EXACTLY the same way as you handle your personal health.

You try to eat right and exercise.

You get enough sleep and minimize stress.

You live a healthy lifestyle.

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ecomsellertools - Can Your Company Survive Brand Gate 2.0?

Can Your Company Survive Brand Gate 2.0?

One of the biggest risks we face as Amazon sellers is the way Amazon controls which products we can and can’t sell. We are on the cusp of being impacted by their efforts to drive quality and protect the consumer through their major change, dubbed Brand Gate 2.0. This initiative merges Brand Gating with Brand Registry functions to significantly restrict which sellers can sell which products. We suspect the changes rolling out this month will also impact the way the IP Rights Holder complaints will be handled.

Do you need to learn more about Brand Gating and Brand Registry? Are you wondering if these potential changes will apply to you? Listen to this recent podcast on the subject between Scott Margolius and Robyn Johnson. It provides some background.

NOTE: We realize the rest of this post might be longer than what you have time to consume. If so, don’t spend time reading any further. Listen to the podcast above at 1.5x speed and if you find that information interesting or relevant then it might make sense to circle back and finish reading the rest below.

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Amazon Brand Registry – Scott Discusses with Robyn Johnson

amazon brand registry

What is the Amazon Brand Registry? Scott Margolius joins Robyn Johnson for episode 170 of her podcast to discuss the Amazon Brand Registry – what the Registry is, and what changes are coming on Amazon.

 

 

In today’s episode, Scott Margolius of EcomSellerTools / Feedback Repair gives some significant modifications he anticipates regarding the Amazon Brand Registry and brand gating. He points out some expected changes that would make sellers act more like professional business owners and the right pieces of advice as retailers get started on Amazon to avoid the distressing situation of account suspension. Scott also believes that as some opportunities close to some people, there are so many new possibilities if you are able to readjust.

“You’re in the right place at the right time only if you’re doing the right things for the right reasons.” – Scott Margolius

This episode covers:

  • Changes on the Brand Registry and Brand Gating on the Seller Central site
  • Comparing the way Brand Registry worked in the past and the expected changes to come
  • How the new Brand Registry Terms of Service can be beneficial to Amazon sellers
  • Determining your budget and the price range you’re going to offer on the platform after adding all the necessary fees for trademark, copyright, licensing, and a lot more
  • Things you can learn from the big players and also what the big players can learn from the smaller ones
  • The single largest risk Scott sees for sellers
  • One of the biggest reasons why retailers are getting a lot of suspensions right now
  • Reasons why it’s important for Amazon to protect intellectual property, the platform, and consumers
  • Importance of building relationships as an authorized seller

 

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